Good day!
Interim Report on
the Promotion of the Central Asia Houseware 2025 Exhibition
We are pleased to
present an interim report on the work carried out to promote the Central
Asia Houseware 2025 exhibition, which will take place on June 23-25,
2025, in Almaty, Kazakhstan, at the Atakent Exhibition Complex.
Work with Government Agencies:
- A
broad information campaign was conducted to promote the exhibition.
- Official
letters and invitations were sent to relevant ministries, regional akimats, and industry
associations.
- Meetings were organized with government
representatives to discuss support for the exhibition and its
importance for the regional economy.
- Preliminary
feedback and positive responses were received from state
organizations interested in developing the home goods and HoReCa
industry.
Work with Private
Organizations:
Active engagement is
ongoing with interested private companies, including:
- Manufacturers
and distributors
of home goods, kitchenware, textiles, household appliances, and tableware.
- Major
retail chains and distributors.
- HoReCa
representatives
(hotels, restaurants, cafés).
- Specialized
stores and online platforms.
- Information
materials
about the exhibition, emphasizing its significance for the business
community, were distributed.
- Preliminary
negotiations
with potential exhibitors and partners were conducted.
Planned Actions:
- Continuing
to engage with government and private entities to expand exhibitor
participation and attract key market players.
- Strengthening
cooperation with specialized media and industry influencers to
increase awareness.
- Organizing
additional meetings with key partners to discuss joint activities
within the exhibition.
- Actively
promoting the exhibition through digital marketing and PR campaigns.
Conclusion:
Significant progress
has been made in promoting the Central Asia Houseware 2025 exhibition.
We are confident that continued preparation will attract a wide audience,
establish the event as a leading platform for the home goods industry, and foster
international business cooperation.
